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BRAND IDENTITY

A non-binary beauty subscription box, called “You”. Every sculpture begins the same way, but the final products are very individualistic, beautiful masterpieces created through relentless days of work.  Similarily, we can create ourselves and our identities, in the same sense that we all start off as a blank slate.

Images of famous sculptures are used to illustrate the contoured but liquid brand.  Each chisel at the stone has extreme importance. This is to signify beauty is constantly morphing.  An embossed logo/wording mimcs the sculptures edges and ridges.

“Beauty has no

limits.”

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“Progress, Not

Perfection”

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